Make your rubber last: mend it, cold patch method
Five-photograph repair sheet showing hands sanding a rubber sole, coating it with cement, applying an inner-tube patch and pressing it down, with a step beside each. Script reads 'Mend it' over 'Cold patch method'. The technique is faint here; the ring of stars around the title borrows a patriotic symbol for a repair chore (transfer).
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Bureau of Home Economics, U.S. Department of Agriculture
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Bureau of Home Economics, U.S. Department of Agriculture. National Archives and Records Administration, RG 44, 44-PA-1324C (NAID 514965).
Text on the object
[on bottle:] 1 lb. CARBON TETRACHLORIDE A.C.S. • Clean the surfaces to be joined. Roughen with sandpaper or other abrasive. • Coat with rubber cement. Let stand a few minutes.... then put on a second coat. MAKE YOUR RUBBER LAST Mend it... "COLD PATCH METHOD" • Remove Holland cloth from a piece of inner tube patching. • Put the patch on carefully.... do not try to change its position once you have placed it. • Press patch on firmly. • Hold by weight or clamp until it is well set. BUREAU OF HOME ECONOMICS U.S. DEPARTMENT OF AGRICULTURE [imprint: GOVERNMENT PRINTING OFFICE : 1942—O—477986]
