Malaya Today, Picture Set D, no. 10: Federation Regiment uniforms (Tamil photo poster distributed in Malaya)
A studio photograph of three Federation Regiment soldiers standing side by side against a plain wall: one in a khaki outing uniform and peaked cap, one in a white ceremonial tunic, one in battle dress with webbing and rifle. The Tamil caption labels them left, centre and right as outing, ceremonial and battle dress. The tell is transfer: the formal presentation of uniforms attaches the dignity of the service to the regiment.
Propaganda techniques used in this poster
- Date
- September 3, 1953
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- War and the military, Empire and colonialism
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, September 3, 1953. National Archives, Record Group 306 (NAID 5730012, 306-PPA-111).
Text on the object
இன்றைய மலாயா படத்தொகுதி ஈ பெடரேஷன் இராணுவப்படை பெடரேஷன் பட்டாளத்தின் உடுப்பு. (இடதுபுறம்) வெளியே செல்லும்போது அணியும் உடுப்பு (மத்தியில்) சடங்குகளில் அணியும் உடுப்பு (வலது) போர் உடுப்பு. [10]
Today's Malaya Picture Set [D] Federation Army Uniforms of the Federation Regiment. (Left) dress worn when going out; (centre) dress worn at ceremonies; (right) battle dress. [10]
Header reads 'Today's Malaya, Picture Set [D], Federation Army'.
