Malaya Today, Picture Set "E": Social Welfare, no. 1 (English poster distributed in Malaya)
A photograph of a woman officer holding a girl's hand outside a wooden house, with a mother holding a baby and several children looking on, under the headline 'Social Welfare'. The caption presents the Malayan Social Welfare Department bringing a child to visit her family. The tell is card-stacking: one smiling scene stands for the department's whole child-care work, with no numbers or other cases.
Propaganda techniques used in this poster
- Date
- November 17, 1953
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Theme
- Health
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, November 17, 1953. National Archives, Record Group 306 (NAID 5729983, 306-PPA-82).
Text on the object
MALAYA TODAY PICTURE SET "E" SOCIAL WELFARE A Child Welfare Officer brings one of the charges of the Malayan Social Welfare Department to re-visit her family who had been unable to give her adequate care. (1)
