Malaya Today, Picture Set "E": Social Welfare, no. 3, 1953 US poster: A photograph of a Salvation Army officer, a young woman

Malaya Today, Picture Set "E": Social Welfare, no. 3 (English poster distributed in Malaya)

A photograph of a Salvation Army officer, a young woman holding a toddler, cots and children in high chairs at the Girls' Home and Nursery in Ipoh, Perak. The caption names Major Catherine Smith's 'family' of 40 abandoned infants and 25 delinquent older girls and one-year-old triplets. The tell is card-stacking: a named, appealing case stands for the welfare work, with no data on funding or outcomes.

Propaganda techniques used in this poster

Date
November 17, 1953
Period
Cold War
Made by
U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
Region
North America
Medium
Poster
Issuer type
State
Regime
Eisenhower Administration
Leader
Dwight D. Eisenhower
Audience
Foreign public
Purpose
Persuade or win support
Theme
Health
Event
Cold War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, November 17, 1953. National Archives, Record Group 306 (NAID 5729985, 306-PPA-84).

Text on the object

Original (English) · read from the image, not independently checked

MALAYA TODAY  PICTURE SET "E"  SOCIAL WELFARE
Among Major Catherine Smith's "family" of 40 abandoned infants and 25 delinquent older girls at the Salvation Army Girls' Home and Nursery at Ipoh, capital of the Malayan State of Perak, are one-year-old triplets- Peter (left), Betty (in high chair) and Mary (seated centre) Thong.
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