Men! 38-45 You can serve in the U.S. Coast Guard
Coast Guard recruiting poster aimed at older men: a painted half-length portrait of a chief petty officer in a white cap, set against a red and cloud-streaked background, with the word 'MEN!' in large orange letters and the age range 38-45 beneath. The technique is faint here; the uniformed portrait lends the service's standing to the appeal (transfer), and the age range is the offer.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Coast Guard, artist C. W. Bentley
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Coast Guard. National Archives and Records Administration, RG 44, 44-PA-1346 (NAID 515000).
Text on the object
MEN! 38 - 45 YOU CAN SERVE IN THE U.S. COAST GUARD [signature: C. W. Bentley] [imprint: 12-44] [imprint: LITHO. IN U.S.A.]
