Content note: Yellow-skinned caricature of a Japanese soldier with exaggerated teeth, and the slur 'Jappie' and mock-pidgin speech, printed as issued. This object is shown as it was published. Why
More toolie you crackie, more happy jappie
Company-sponsored plant poster: a yellow-skinned caricature of a Japanese soldier with a star-badged cap, exaggerated teeth and drooling mouth, surrounded by broken cutting tools, under mock-pidgin speech and the employee prize slogan 'Nations Fall When Workers Stall'. Name-calling (the slur 'Jappie', pidgin and caricature) carries a warning that broken tools help the enemy.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Albert H. Weinbrenner Co. (Mandel Engraving Co. & Art Studios)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Labor, Home front, Race and ethnicity
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Albert H. Weinbrenner Co.. National Archives and Records Administration, RG 44, 44-PA-1369 (NAID 515023).
Text on the object
MORE TOOLIE YOU CRACKIE More Happy Jappie Nations Fall When Workers Stall EMPLOYEE PRIZE WINNING SLOGAN ALBERT H. WEINBRENNER CO. MILWAUKEE ★ MARSHFIELD ★ MERRILL ★ ANTIGO [imprint: COPYRIGHT, 194[illegible], MANDEL ENGRAVING CO. & ART STUDIOS, INC., MILWAUKEE, WIS.] [imprint: LITHO IN U. S. OF A.]
