Movies tonite? Keep covered during the show and use repellent
Malaria-control poster for troops: a mosquito with a narrowed eye bites the crown of a soldier's head, seen from behind against an open-air movie screen, with rows of helmeted men below. Fear-appeal through the insect on the bare skin, and name-calling in the line that only a 'dope' exposes his skin.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Issuer not named on sheet (military malaria-control campaign)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- Health, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Issuer not named on sheet. National Archives and Records Administration, RG 44, 44-PA-1373 (NAID 515032).
Text on the object
MOVIES TONITE? KEEP COVERED during the show and use repellent!... ONLY A DOPE EXPOSES HIS SKIN TO THE MALARIA MOSQUITO FIGHT THE PERIL BEHIND THE LINES [signature: illegible] [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1944-O-574718]
