Mulher portuguesa: a Salazar o deves! Votai por Salazar (Portuguese woman: you owe it to Salazar! Vote for Salazar)
Text-only two-colour poster addressed to 'Portuguese woman' that lists what she has 'thanks to the Estado Novo' (family stability, religious freedom, social order, peace) and repeats the refrain 'A Salazar o deves!' after three pictures of war's losses she was spared: dead sons and husbands, a ruined home, razed factories and fields. The tell: one leader is the sole named cause of neutrality, and the poster ends with a direct voting instruction to mothers, wives and fiancées.
- Date
- 1945
- Period
- Second World War
- Made by
- Secretariado Nacional da Informação (SNI), Lisbon, Estado Novo propaganda office
- Region
- Western and Central Europe
- Country
- Portugal
- Medium
- Poster
- Issuer type
- State
- Regime
- Estado Novo
- Leader
- Antonio de Oliveira Salazar
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Elections and party politics, Gender and suffrage
- Event
- 1945 Portuguese Legislative Election
- Techniques
- Fear appealCard stacking
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Biblioteca Nacional de Portugal (BNP), Biblioteca Nacional Digital, via Europeana, retrieved September 29, 2026
- Rights
- Public Domain Mark 1.0, as stated by the Biblioteca Nacional de Portugal and Europeana (1945-46 state poster)
Biblioteca Nacional de Portugal, Biblioteca Nacional Digital, PURL 28182 (Colecção SNI, oferta ANTT), via Europeana record 10501/bib_rnod_219365.
Text on the object
MULHER PORTUGUESA: GRAÇAS AO ESTADO NOVO TENS A estabilidade da família ◆ A liberdade religiosa A ordem social ◆ A paz que preservou o nosso país da catástrofe e das destruições da guerra Se teu marido, teus irmãos, teus filhos vivem, se não marcharam para os campos de batalha, A SALAZAR O DEVES! Se teu noivo não foi morrer em terra estranha, sob as tempestades de ferro e fôgo e podes constituir um lar feliz e tranqüilo, A SALAZAR O DEVES! Se a teus filhos não faltam o abrigo e o pão, se a tua casa não foi destruída, arrasada a fábrica onde os teus trabalham, talados os campos donde te vêm os frutos da natureza, A SALAZAR O DEVES! Mães, Espôsas, Noivas de Portugal, VOTAI POR SALAZAR
PORTUGUESE WOMAN: THANKS TO THE ESTADO NOVO YOU HAVE The stability of the family ◆ Religious freedom Social order ◆ The peace that preserved our country from the catastrophe and destruction of war If your husband, your brothers, your sons are alive, if they did not march to the battlefields, YOU OWE IT TO SALAZAR! If your fiancé did not go to die in a foreign land, under the storms of iron and fire, and you can make a happy and tranquil home, YOU OWE IT TO SALAZAR! If your children do not lack shelter and bread, if your house was not destroyed, the factory where your family work razed, the fields laid waste from which the fruits of nature come to you, YOU OWE IT TO SALAZAR! Mothers, Wives, Fiancées of Portugal, VOTE FOR SALAZAR
Spelling as printed in the mid-1940s orthography (espôsas, fôgo, tranqüilo). The diamond bullets between the first two pairs of benefits are in the original. Translation is a machine translation by Claude, not verified by a fluent reader.
