My pledge to you: I charge no more than top legal prices
A young man in a white shirt, bow tie and a pencil behind his ear raises his right hand as if taking an oath, against a blue field with a row of stars, above a printed shopkeeper's pledge about top legal prices and ration stamps. The everyday retailer figure is plain folks, and the oath gesture and stars borrow the weight of a civic vow (transfer).
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Unnamed issuer (no issuing body printed; U.S. Government Printing Office imprint)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed issuer (no issuing body printed; U.S. Government Printing Office imprint). National Archives and Records Administration, RG 44, 44-PA-1380 (NAID 515039).
Text on the object
MY PLEDGE TO YOU: I charge no more than Top Legal Prices I sell no Rationed Goods without collecting Ration Stamps [imprint:] U. S. GOVERNMENT PRINTING OFFICE: 1943-O-546293
