My girl's a WOW, 1943 US poster: A smiling soldier in a steel helmet holds up a grey portrait of a young woman in a polka-dot

My girl's a WOW (Woman Ordnance Worker)

A smiling soldier in a steel helmet holds up a grey portrait of a young woman in a polka-dot head scarf and white blouse wearing a numbered plant badge, above a red band reading 'My girl's a WOW'. The soldier's pride speaks for the woman worker (testimonial), and his uniform lends military standing to factory work (transfer).

Propaganda techniques used in this poster

Date
1943
Made by
Ordnance Department, U.S. Army (artist Ralph Treidler)
Region
North America
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Recruit
Themes
Gender and suffrage, Labor, War and the military
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
Ordnance Department, U.S. Army. National Archives and Records Administration, RG 44, 44-PA-1378 (NAID 515037).

Text on the object

Original (English) · read from the image, not independently checked

"My girl's a WOW"
WOMAN ORDNANCE WORKER
ORDNANCE DEPARTMENT * U. S. ARMY  KEEP 'EM SHOOTING!
[badge number:] 14002
[signature:] RALPH TREIDLER
[imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1943 [remainder illegible]