My promise to you: this bond, the safest investment in the world
A black, white and red text poster: Uncle Sam holds up a $25 Defense Savings Bond above five numbered terms of the bond (redemption after 60 days, 100 cents on the dollar, $4 for each $3 after ten years, registered, co-owner). 'The safest investment in the world' is a superlative claim (glittering generalities), and Uncle Sam's promise lends the state's standing to the offer (transfer).
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Unnamed issuer (no issuing body printed; U.S. Government Printing Office imprint)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed issuer (no issuing body printed; U.S. Government Printing Office imprint). National Archives and Records Administration, RG 44, 44-PA-1381 (NAID 515040).
Text on the object
MY PROMISE TO YOU THIS BOND, the safest investment in the world: 1. Can be redeemed on demand after 60 days from issue. 2. Has a redemption value of 100 cents on the dollar invested, and bears interest after one year. 3. Will repay you $4 for each $3 you invest if you keep it 10 years - 2.9% interest. 4. Is registered in your name, and will be replaced if destroyed or lost. 5. Can have a co-owner or beneficiary if you desire. [on the pictured bond:] The United States of America / TWENTY-FIVE DOLLARS / $25 / DEFENSE SAVINGS BOND / DEFENSE SAVINGS BOND ISSUED June 1941 / DUE 10 YEARS FROM ISSUE DATE / [owner's name and Austin, Texas address, remainder of the fine print illegible] / NOT TRANSFERABLE / TREASURY DEPARTMENT, WASHINGTON / JUN 10 1941 [imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1943-O-544305
