"Na atoomreagan geen zonneschijn": banner at a Dutch anti-nuclear demonstration
Marchers in The Hague carry a hand-lettered banner reading 'NA ATOOMREAGAN GEEN ZONNESCHIJN'. It turns the Dutch proverb 'after rain comes sunshine' into 'after atom-Reagan, no sunshine', fusing the U.S. president's surname into 'atomic rain' (fallout). A loaded coinage stands in for an argument about deployment policy, and the fallout image carries the warning.
Propaganda techniques used in this sign or banner
- Date
- April 17, 1982
- Period
- Cold War
- Made by
- Participants in an anti-nuclear-weapons demonstration, The Hague (photographed by Anefo)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
- Region
- Western and Central Europe
- Country
- Netherlands
- Medium
- Signs and banners
- Issuer type
- Movement
- Regime
- Van Agt Government
- Leader
- Dries van Agt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Science and technology
- Event
- Euromissile Crisis
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Nationaal Archief (Fotocollectie Anefo), via Wikimedia Commons, retrieved September 29, 2026
- Rights
- CC0 1.0 (Nationaal Archief / Anefo release; Commons file page tagged CC0)
Anefo / Nationaal Archief, item 932-1086 (CC0; no attribution required)
Text on the object
Original (Dutch) · read from the image, not independently checked
NA ATOOMREAGAN GEEN ZONNESCHIJN (placard, left foreground) STOP de neutronen BOM stop de kernwapen wedloop
AFTER ATOM-REAGAN [pun on 'atoomregen', atomic rain] NO SUNSHINE (placard) STOP the neutron BOMB / stop the nuclear-weapon arms race
The final 'IJ' of ZONNESCHIJN is lettered with a reversed J on the banner. A second placard at the left edge is partly cut off and repeats 'stop de kernwapen wedloop'.
