A New Way of Life Because of Revolutionary Development
A portrait sheet headed 'A new way of life thanks to the Rural Construction programme' reports a new road, 5 metres wide and 5,500 metres long, opened in Phu Thien district, Phu Bon province, replacing a narrow track serving seven highland hamlets. Two photographs show a ribbon-cutting party on the road and Colonel Nguyen-van-Hieu, commander of the 22nd Infantry Division, handing gifts to a highland villager. The tell is an infrastructure result paired with an army commander's gift-giving, with the text repeated in a highland language for a minority audience.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, Economy and finance
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-7-1570.
Text on the object
NẾP SỐNG MỚI NHỜ CHƯƠNG TRÌNH XÂY-DỰNG NÔNG-THÔN [Rhade headline, not transcribed] Đường PLEI RNGOL-MA-ĐRUNG và MA CHRƠNG tại quận Phú Thiện, tỉnh Phú-Bổn, rộng 5m dài 5.500m vừa mới được thiết lập. Trước đây nơi này là một vùng rừng núi hoang vu, cây cối rậm rạp và đồng-bào thượng trong phạm-vi trong bảy ấp phải đi lại trên một con đường hẻm nhỏ hẹp. Một lần nữa, chính quyền tỏ quyết tâm giúp đỡ nhằm cải thiện sinh hoạt nhân dân. [Rhade body text, not transcribed] Các quan khách đang chuẩn bị khánh thành hương lộ cho dân chúng. [Rhade caption, not transcribed] [banner in photograph, largely illegible] Sau khi khánh thành Đại tá Nguyễn-văn-Hiếu, Tư lệnh Sư-Đoàn 22 Bộ Binh đi thăm các buôn ấp kế cận và phát tặng phẩm cho đồng bào thượng. [Rhade caption, not transcribed] SP-1570
A NEW WAY OF LIFE THANKS TO THE RURAL CONSTRUCTION PROGRAMME [Rhade headline, not transcribed] The PLEI RNGOL-MA-DRUNG and MA CHRONG road in Phu Thien district, Phu-Bon province, 5 m wide and 5,500 m long, has just been built. Previously this place was a wild, densely wooded mountain area, and the highland compatriots within the seven hamlets had to travel along a small, narrow lane. Once again, the authorities show their determination to help in order to improve the people's lives. [Rhade body text, not transcribed] Visitors preparing to inaugurate the village road for the people. [Rhade caption, not transcribed] [banner in photograph, largely illegible] After the inauguration, Colonel Nguyen-van-Hieu, commander of the 22nd Infantry Division, visits neighbouring hamlets and gives gifts to the highland compatriots. [Rhade caption, not transcribed] SP-1570
