Night sight can mean life or death
Army mess-hall poster: a helmeted soldier crouches with a rifle under searchlight beams on a dark blue night sky, under the headline 'Night sight can mean life or death'. A yellow panel tells the reader to eat carrots and leafy vegetables rich in Vitamin A. The tell is the fear-appeal: the headline attaches a death stake to a dietary instruction.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Program (Earl Lonsbury)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- Health, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-1407 (NAID 515071).
Text on the object
NIGHT SIGHT can mean LIFE or DEATH EAT carrots and leafy green or yellow vegetables . . . rich in Vitamin "A"; essential for night sight. [signature:] Earl Lonsbury [logo:] U.S. ARMY SAVE CONSERVATION PROGRAM [imprint:] ARMY CONSERVATION PROJECT NO. 57-Q-22 [imprint:] ☆ U. S. GOVERNMENT PRINTING OFFICE : 1944 — O — 570899 [imprint:] THIS POSTER WILL BE DISPLAYED IN MESS HALLS ONLY
