"No Enemy Sub Will Dare Lift Its Eye If You Lend Your Binoculars to the Navy" (WPA, Washington, 1941-1943)
A periscope rises from a yellow sea against a distant burning ship, over a request to lend Zeiss or Bausch & Lomb binoculars to the Navy, with an address at the foot. The tell: the sinking ship is the reason, and the claim is that a pair of private binoculars can keep the periscope down.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Work Projects Administration (Washington, D.C.), for the U.S. Navy
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Library of Congress, Prints and Photographs Division, retrieved October 10, 2026
- Rights
- Public domain (U.S. federal WPA work); LoC: no known restrictions on publication
Library of Congress, Prints and Photographs Division, LCCN 98507616. "No Enemy Sub Will Dare Lift Its Eye If You Lend Your Binoculars to the Navy" (WPA, Washington, 1941-1943)
Text on the object
Original (English) · read from the image, not independently checked
NO ENEMY SUB WILL DARE LIFT ITS EYE IF YOU LEND YOUR ZEISS or BAUSCH and LOMB BINOCULARS TO THE NAVY PACK CAREFULLY - INCLUDE YOUR NAME AND ADDRESS SEND TO NAVAL OBSERVATORY WASHINGTON D.C.







