Never!
The Statue of Liberty in dusk colours, her wrists shackled and a chain running to a ball at the base of the pedestal, with the single word NEVER! in large white capitals. The image pictures liberty in bondage as a fear-appeal, and the symbol and one-word slogan carry the glittering-generalities appeal to freedom without naming a threat.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Kelly-Read & Co., Rochester (Think American series; artist Miller)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Kelly-Read & Co., Rochester. National Archives and Records Administration, RG 44, 44-PA-1396 (NAID 515060).
Text on the object
NEVER! [signature: C. R. Miller] THINK AMERICAN [illegible] [imprint: [illegible]PYRIGHT—KELLY-READ & CO., ROCHESTER[illegible]]
