On les aura! 2e Emprunt de la Défense Nationale. Souscrivez (We'll get them! Second National Defence Loan. Subscribe)
A French infantryman, rifle in one hand, turns with his other arm raised and shouts 'On les aura!' ('We'll get them!') above a call to subscribe to the Second National Defence Loan. The charging soldier's courage is transferred onto the act of buying a bond, so subscribing reads as joining the advance.
Propaganda techniques used in this poster
- Date
- 1916
- Period
- First World War
- Made by
- French Second National Defence Loan campaign (1916); artist Abel Faivre
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
- Region
- Western and Central Europe
- Country
- France
- Medium
- Poster
- Issuer type
- State
- Regime
- Briand Government
- Leader
- Aristide Briand
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Economy and finance, Home front
- Event
- World War I
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Library of Congress, retrieved September 27, 2026
- Rights
- Public domain in the U.S. (published before 1931)
Faivre, Abel, 1867-1945, artist. 1916. Library of Congress, LC-USZC2-3863.
Text on the object
Original (French) · read from the image, not independently checked
On les aura ! 2e EMPRUNT DE LA DÉFENSE NATIONALE Souscrivez DEVAMBEZ Imp. Paris
We'll get them! 2nd LOAN OF NATIONAL DEFENCE Subscribe Devambez, printer, Paris
"On les aura !" and "Souscrivez" are in the artist's own cursive hand within the design; the loan title and "DEVAMBEZ Imp. Paris" printer's line are typeset.
