On The Job For Victory, 1917 US poster: A large shipyard worker in overalls and cap holds a pneumatic tool and raises

On The Job For Victory

A large shipyard worker in overalls and cap holds a pneumatic tool and raises a gloved hand, with scaffolding and a ship's frame behind him. The headline ties his job to the national aim of victory. The tell is the fusion of ordinary wage work with the war effort, with no pay, hours or conditions mentioned.

Propaganda techniques used in this poster

Date
1917
Made by
United States Shipping Board, Emergency Fleet Corporation
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Labor, War and the military
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
United States Shipping Board, Emergency Fleet Corporation. National Archives and Records Administration, 4-P-50.

Text on the object

Original (English) · read from the image, not independently checked

On
The
Job
For
Victory

[seal at lower left, lettered:] SHIPPING BOARD · EMERGENCY FLEET CORP.
United States Shipping Board
Emergency Fleet Corporation

ALPHA LITHO. CO. INC. [tiny printer's line at lower right]