Order coal now. Keep warm next winter
Lettering-only poster: 'Order' in black script, 'COAL' in large red capitals over a black heap of coal, 'Now!' in white script, and 'Keep warm next winter' in red. The fear-appeal is faint and implicit, a cold winter if the order is not placed early, with urgency carried by the exclamation and typography.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Coal Consumers' Counsel
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Coal Consumers' Counsel. National Archives and Records Administration, RG 44, 44-PA-1471 (NAID 515135).
Text on the object
Order COAL Now! Keep warm next winter [imprint:] U. S. COAL CONSUMERS' COUNSEL, Washington, D.C. [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943—O—525962
