Our good earth ... keep it ours. Buy war bonds. 'Make every market day bond day'
Painted farmer in overalls holds wheat heads in a wind-blown field, two children beside him and a farmstead on the horizon, over a band reading 'Buy war bonds'. The tell is the farm family as the ordinary American, with 'Our good earth ... keep it ours' tying the bond purchase to land and home.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-1480 (NAID 515145).
Text on the object
Our Good Earth ... Keep It Ours BUY WAR BONDS "Make Every Market Day BOND Day" [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1942-O-470186 WBB 509-A
