Our quota is $___ 5th War Loan
Blank fill-in poster for the 5th War Loan: two cartoon figures, a man and a woman in a polka-dot headscarf, each hold up a bar chart marked 25 to 100 percent, one for 'how many of us are buying' and one for 'how we stand in $$ sales'. The quota amount is left blank for local committees. The appeal counts how many neighbours have bought, a bandwagon framing.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-1489 (NAID 515154).
Text on the object
OUR QUOTA IS $ [blank line] 150% 125% 100% 75% 50% 25% 100% 75% 50% 25% HERE'S HOW MANY OF US ARE BUYING HERE'S HOW WE STAND IN $$ SALES 5th WAR LOAN [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944 - O - 581831 WFD 158-A]
