Plan today, build tomorrow with war bonds thru pay roll savings
Bond-sale poster: a young couple sit on the floor looking through a spiral-bound book of house designs while the man points with a pipe. The appeal is to a private postwar goal (a home) rather than to the war itself, with ordinary people as the model buyers and 'tomorrow' as the promise.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Interdepartmental War Savings Bond Committee; artist Sgt. Ardis Hughes
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Interdepartmental War Savings Bond Committee; artist Sgt. Ardis Hughes. National Archives and Records Administration, RG 44, 44-PA-1512 (NAID 515178).
Text on the object
PLAN TODAY Build Tomorrow WITH WAR BONDS THRU PAY ROLL SAVINGS [signature: SGT. ARDIS HUGHES '44] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944 - O-[illegible]] [imprint: INTERDEPARTMENTAL WAR SAVINGS BOND COMMITTEE]
