Our pledge to keep prices down
Store-window pledge card with a clasped-hands emblem reading 'Grocer-Consumer Anti-Inflation Campaign, Pledged to Keep Prices Down', and four numbered promises by a shop: charge only ceiling prices or less, post price lists, welcome questions, and treat price restraint as 'our patriotic duty'. The appeal to patriotic duty is attached to a plain commercial commitment.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Grocer-Consumer Anti-Inflation Campaign
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Grocer-Consumer Anti-Inflation Campaign (U.S. Government Printing Office imprint). National Archives and Records Administration, RG 44, 44-PA-1488 (NAID 515153).
Text on the object
GROCER-CONSUMER PLEDGED TO KEEP PRICES DOWN ANTI-INFLATION CAMPAIGN OUR PLEDGE 1. We charge only ceiling prices...or less. 2. We post our ceiling price lists promi- nently for your convenience. 3. We welcome questions about our prices. If, in spite of our utmost care, a mistake occurs, please bring it to our attention. It will be corrected immediately. 4. We consider it our patriotic duty TO KEEP PRICES DOWN [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944 - O - 610599]
