Content note: Drawn caricatures of three heads, one in the likeness of Ho Chi Minh, and cartoon scenes of armed fighters abusing villagers, as issued. This object is shown as it was published. Why

Partners in Crime, 1965 US poster: A portrait sheet headed 'Partners in Crime!' puts three caricatured heads at the centre

Partners in Crime

A portrait sheet headed 'Partners in Crime!' puts three caricatured heads at the centre, labelled Liberation of the South, Hanoi and Peking, under the words 'the 'Three Togethers' commit evil'. Six surrounding panels, each labelled in red, show armed communist fighters forcing conscription, forced labour, killing and wounding, 'people's justice' in the dark, seizure of food and property, and terror and destruction. The tell is the linking of the Viet Cong, Hanoi and Peking as one criminal body, with the closing line calling on the viewer to help the government 'wipe out the communist plague'.

Propaganda techniques used in this poster

Date
1965
Period
Cold War
Made by
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government
Region
North America
Medium
Poster
Issuer type
State
Regime
Johnson Administration
Leader
Lyndon B. Johnson
Audience
Domestic public
Purpose
Demonize
Themes
War and the military, Security and surveillance
Event
Vietnam War
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government. National Archives and Records Administration, 306-VP-5-712.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

BỌN CHÚNG ĐỒNG PHẠM !

"TAM CÙNG" GÂY ÁC

GIẢI PHÓNG MIỀN NAM
HÀNỘI
BẮC KINH

CƯỠNG BÁCH TÒNG QUÂN
CƯỠNG BÁCH NHÂN CÔNG
GIẾT CHÓC VÀ ĐẢ THƯƠNG
THI HÀNH CÔNG LÝ MỜ ÁM
TỊCH THU THỰC PHẨM VÀ TÀI SẢN
KHỦNG BỐ VÀ PHÁ HOẠI

HÃY TIẾP TAY VỚI CHÁNH QUYỀN ĐỂ DẸP SẠCH
CÁI DỊCH CỘNG PHỈ KHỎI MIỀN NAM
THÂN YÊU CHÚNG TA

English translation (machine translation by Claude, not verified by a fluent reader)

THE ACCOMPLICES!

The "Three Togethers" commit evil

Liberation of the South
Hanoi
Peking

Forced conscription
Forced labour
Killing and wounding
Carrying out "justice" in the dark
Seizing food and property
Terror and destruction

Join hands with the authorities to wipe out the communist plague from our beloved South

Translation is FRAME's own literal rendering from the Vietnamese printed text, machine-assisted and not verified by a fluent reader; a few diacritics are faint at this resolution. 'Bọn chúng đồng phạm' is rendered 'The accomplices' (title in the NARA catalogue is 'Partners in Crime'); 'cộng phỉ' is rendered 'communist' with the pejorative sense of 'bandit' noted here; 'công lý mờ ám' is rendered 'justice in the dark' (shady or covert justice).