People's Capitalism exhibition poster, No. 62 (Spanish, USIS Guatemala)
A Spanish-language poster advertising a free exhibition titled 'Capitalismo del Pueblo' (People's Capitalism) at the Gimnasio Olimpico, 4 to 19 May. A large worker in blue overalls holds a model house in one raised hand and a small family in the other, with a skyscraper, factory chimneys and a car behind him. The tell is glittering generalities and plain folks: housing, family, jobs and cars are presented as the product of an ordinary worker's capitalism.
Propaganda techniques used in this poster
- Date
- June 3, 1957
- Period
- Cold War
- Made by
- U.S. Information Agency (USIS post), Propaganda Posters Distributed in Asia, Latin America and the Middle East series; artist signed R. G. Goyri
- Region
- Latin America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Labor
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Propaganda Posters Distributed in Asia, Latin America and the Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, June 3, 1957. National Archives, Record Group 306 (NAID 6948885, 306-PPB-62).
Text on the object
CAPITALISMO DEL PUEBLO Visite la EXPOSICION en el GIMNASIO OLIMPICO ENTRADA del 4 al 19 de Mayo GRATIS [signature:] R. G. Goyri [printer's imprint, partly illegible: Tipografia A. Valdes (?)]
People's Capitalism. Visit the exhibition at the Olympic Gymnasium, 4 to 19 May. Admission free.
Imprint reading is uncertain.
