Plan and Grow for Winter: Summer Glut Leaves Winter Short, Take Warning Now and Don't Get Caught

Two stacked pictures contrast a vegetable bed crowded with leafy plants with the same bed nearly bare, linked by the words 'Summer glut leaves winter short'. The tell is the closing warning 'Take warning now and don't get caught', which frames inaction as a coming personal shortage.

Propaganda techniques used in this poster

Fear appeal

Date: 1939
Period: Second World War
Made by: British government via His Majesty's Stationery Office; artist Henrion; printed by H. Manly & Son Ltd, London
Region: Western and Central Europe
Country: United Kingdom
Medium: Poster
Issuer type: State
Regime: Churchill Government
Leader: Winston Churchill
Audience: Domestic public
Purpose: Mobilize or secure compliance
Themes: Home front, Economy and finance
Event: World War II
Regime: Churchill wartime government
Leader: Winston Churchill
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights: Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
British government (HMSO); artist Henrion; printed by H. Manly & Son Ltd; U.S. National Archives, NAID 44266891 (44-PF-336b).

Text on the object

Original (English) · read from the image, not independently checked

Plan and Grow for Winter

Summer glut leaves winter short,

Take warning now and don't get caught

[signature:] HENRION
Printed for H.M. Stationery Office by H. Manly & Son Ltd. London. N.22. 51-2962.