Pledge your conscience to your country
Typeset poster with a red banner headed 'Pledge your conscience to your country', a pledge in blue italic type about buying no more meat than ration stamps allow, and a blue base bar reading 'Help speed victory'. There is no picture. The technique is glittering-generalities: 'conscience', 'country' and 'victory' frame a rationing rule as a personal pledge. The pledge is quoted in the transcription.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Issuer not named on the sheet (U.S. home-front meat rationing campaign)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Issuer not named on the sheet (U.S. home-front meat rationing campaign). National Archives and Records Administration, RG 44, 44-PA-1523 (NAID 515189).
Text on the object
Pledge Your Conscience to Your Country "I shall buy no more meat than my ration stamps entitle me to . . . . . . because the rest of the meat is needed for the war" HELP SPEED VICTORY Printed in U.S.A.
