Pour it on!
A giant foundry worker, shown in red and black, tips a ladle whose molten stream spreads into a field of aircraft and ships along the bottom of the sheet. The headline 'Pour it on!' asks workers for more output, and the image turns steel into finished weapons in one step. The technique is faint: the appeal is a plain exhortation with the scale of the worker standing in for the whole war economy.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- War Production Board
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Economy and finance, Home front, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
War Production Board. National Archives and Records Administration, RG 44, 44-PA-86 (NAID 513547).
Text on the object
POUR IT ON! UNITED STATES WPB USA WAR PRODUCTION BOARD WASHINGTON, D.C. A-14 [signature: illegible] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1942 - O - 469852]
