Produce for Victory!
A colour photographic group portrait of five men in work caps before a brick wall, above a first-person quotation about guts and sweat and the question 'Who said, America is soft?'. A crowd of ordinary workers speaking as 'we' is plain-folks; the rhetorical question rebuts an unnamed charge.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co. National Archives and Records Administration, RG 44, 44-PA-1563 (NAID 515228).
Text on the object
"Guts...and sweat...that's the stuff victory is made of! We're fighting this war to WIN... and every mother's son of us is doing his job....Who said, America is soft?" PRODUCE FOR VICTORY! [credit line:] Margaret Bourke-White [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 8
