Produce for Victory!
Colour photographic poster from a commercial publisher: seven wet, oil-streaked men in the water clinging to a life raft, above a quotation urging production of more ships, planes and guns to stop such losses, ending 'Saving their lives is our job!' A distress image used to tie factory output to the safety of servicemen.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co. National Archives and Records Administration, RG 44, 44-PA-1570 (NAID 515235).
Text on the object
[credit line:] By COURTESY OF LIFE AND NOEL COWARD'S TWO CITIES FILM "IN WHICH WE SERVE" "Stop this! Stop it now, with more ships—more planes—more guns. Saving their lives is our job!" PRODUCE FOR VICTORY! [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 31
