Produce for Victory!
A colour photographic portrait of a young man in a flat cap turning toward the viewer, above a first-person quotation urging full speed because time out helps the enemy. The informal 'C'mon, fella' voice is the plain-folks device; the line that pausing helps the enemy is a mild fear appeal.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co. National Archives and Records Administration, RG 44, 44-PA-1561 (NAID 515226).
Text on the object
"Full speed ahead! Every moment counts. Time out helps the enemy. That's why we're drivin' hard every minute . . . . . . C'mon, fella, let's step on it." PRODUCE FOR VICTORY! [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 10
