Promotion Poster "High School Student", 1959 US poster: A boy in a uniform cap and a girl in a green blouse point at a large

Promotion Poster "High School Student" (Chinese poster distributed in Taipei)

A boy in a uniform cap and a girl in a green blouse point at a large magazine titled 'Middle School Student' against a yellow sun disc. The Chinese text calls it the best extracurricular reading for middle-school students and lists its sections, with a Taipei address and telephone number. The tell is glittering-generalities, in praise such as 'fine printing' and 'rich content', and transfer, in the smiling uniformed students who endorse it.

Propaganda techniques used in this poster

Glittering generalities Transfer

Date: May 15, 1959
Period: Cold War
Made by: U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Eisenhower Administration
Leader: Dwight D. Eisenhower
Audience: Foreign public
Purpose: Persuade or win support
Theme: Media and information
Event: Cold War
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
Rights: Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, May 15, 1959. National Archives, Record Group 306 (NAID 6949063, 306-PPB-162).

Text on the object

Original (Chinese) · read from the image, not independently checked

中學生最好的課外讀物

中學生
名家執筆
內容充實
圖文並茂
印刷精美
中學生雜誌社刊行

學科講座
升學指導
時事解析
科學新知
人生修養
育樂智識
文藝小說
寫作指南
學校通訊
讀者園地

地址：台北市博愛路一〇四號二樓
電話：二七四〇四號・郵局賬戶一三二七九號

[artist signature illegible]
9-8754

English translation (machine translation by Claude, not verified by a fluent reader)

The best extracurricular reading for middle-school students.

Middle School Student. Written by famous authors; rich content; text and pictures both excellent; fine printing. Published by the Middle School Student Magazine Society.

Subject lectures; guidance for entering higher school; analysis of current affairs; new scientific knowledge; self-cultivation; recreation and knowledge; literature and fiction; writing guide; school news; readers' corner.

Address: 2nd floor, No. 104 Boai Road, Taipei. Telephone: 27404. Post office account no. 13279.

Columns read right to left. Telephone and account numbers were read by eye.