Protect tires
Army conservation poster: a large photograph of a tyre valve cap sits above a red-toned photograph of a bomb-ruined town where Army trucks with white stars move along a road. The wartime scene is set under a maintenance instruction, so the request to fit valve caps takes on the weight of the convoy. The technique is faint here.
Propaganda techniques used in this poster
- Date
- 1945
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Program (Army Conservation Project No. 132-O-24)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Science and technology
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Army Conservation Program. National Archives and Records Administration, RG 44, 44-PA-1588 (NAID 515253).
Text on the object
PROTECT TIRES VALVE CAPS -keep dirt out of valves -seal air in tires . . . VALVE CAP ALL TIRES ALWAYS U.S. ARMY SAVE CONSERVATION PROGRAM ARMY CONSERVATION PROJECT NO. 132-O-24 [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1945-O-627282]
