? (The German Ogre), Norman Lindsay recruiting poster

? (The German Ogre), Norman Lindsay recruiting poster

A spiked-helmet ape-like ogre grips a globe in blood-red hands while blood runs from Europe across the map, beside a large question mark and no other words except the printer's line. The bestial figure labels the enemy as a monster, and the spreading blood stages the threat.

Date
1918
Period
First World War
Made by
Commonwealth Government of Australia (recruiting campaign); artist Norman Lindsay
Region
Oceania
Country
Australia
Medium
Poster
Issuer type
State
Regime
Hughes Government
Leader
William Morris Hughes
Audience
Domestic public
Purpose
Recruit
Theme
War and the military
Event
World War I
Techniques
Name-callingFear appeal
Source
Identified Openly sourced: the speaker is who they say they are
Source
Australian War Memorial (via Wikimedia Commons), retrieved September 29, 2026
Rights
Public domain (AWM: 'Copyright expired - public domain'; published c. 1918, before 1931)
Lindsay, Norman; Commonwealth Government of Australia. Australian War Memorial, ARTV00078.

Text on the object

Original (English) · read from the image, not independently checked

?

[printed line at lower left] Issued by the Government of the Commonwealth of Australia
[printed line at lower right] Chas. Steele and Co., Melbourne

The only text in the design is the question mark; the two small lines run along the foot of the sheet.