Content note: Photographs of wrecked and burning military vehicles, as printed. This object is shown as it was published. Why
Replacing these losses boils down to you
Army home-front poster with three halftone photographs of wrecked equipment: a truck half-sunk in surf beside an LST, a burning vehicle, and a damaged tank. Text says a shortage of forgings and castings threatens a truck shortage, and ends 'Stay on the job, finish the job'. The fear-appeal is the pictured losses; the headline addresses 'YOU' directly.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. Army
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-1634 (NAID 515300).
Text on the object
Replacing These Losses Boils Down To YOU U. S. ARMY OFFICIAL POSTER The bones, the muscles, the guts of this 2½-ton truck are all forgings and castings . . . engine block, axles, gear case, crankshaft, practically every part of it! Today, a shortage of castings and forgings—added to war losses—threatens to cause a critical shortage of trucks. Untold tons of forgings and castings are needed now. Other untold tons of forgings and castings are needed for tank replacements, bulldozers, artillery, engineering equipment. It's your chance to do a great job for America! STAY ON THE JOB FINISH THE JOB [illegible] (small marks at lower left and right corners of the banner)
