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A Chieu Hoi poster (printed number 3095) shows a smiling man in dark clothes raising both arms, one hand holding a slip marked 'Hoi Chanh' (rally), with similar slips falling behind him and a hamlet gate reading 'New Life Hamlet' at lower right. The title is 'The Road Back to the Homeland'. The poster offers a single image of welcome and village life and no counter-argument, the tell of a glittering-generalities appeal.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (Chieu Hoi programme)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Enemy forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (Chieu Hoi programme). National Archives and Records Administration, 306-VP-3-3095.
Text on the object
HỒI CHÁNH ẤP ĐỜI MỚI ĐƯỜNG VỀ QUÊ-HƯƠNG 3095
RALLY [Hoi Chanh] NEW LIFE HAMLET THE ROAD BACK TO THE HOMELAND 3095
