Rocky Mountain Club, Hoover Fund: Relief in Belgium, The World Is Not All Dark
A drawing of a miner swinging a pick in a shaft shows a vision of children above him in a beam of light, under a banner referring to Belgian children and South African miners. Red side panels say South African miners give ten per cent of their wages for Belgian relief and ask whether American miners will do one tenth as well. A boxed quotation from Herbert Hoover recounts the miners' gifts and the poster ends with a request for funds sent to a named treasurer. The tell of bandwagon is the comparison with a named group's giving, reinforced by a testimonial from the relief effort's chairman.
Propaganda techniques used in this poster
- Date
- 1917
- Period
- First World War
- Made by
- Rocky Mountain Club (New York), Hoover Fund for Belgian relief
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, War and the military, Economy and finance
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Rocky Mountain Club. National Archives and Records Administration, 4-P-168.
Text on the object
Rocky Mountain Club --- Hoover Fund FOR Relief in Belgium "The World is Not All Dark" (Courtesy of The New York Herald) [banner on the bundle in the drawing: RELIEF FOR BELGIAN CHILDREN FROM SOUTH AFRICAN MINERS] [artist's signature, lower right of drawing: W.A. Rogers] The Miners of South Africa are Giving 10% of Their Wages for Belgian Relief ! Will the Miners of America Do One Tenth as well as those of South Africa ? "In a moment of desperation I assessed the miners of Australia, where I had a connection for many years. I told them what they ought to give, and I received in two months $750,000 for Belgium from a country already combed to the bottom for relief and distress work. We appealed to the miners of Johannesburg, and the laborers in the mines gave ten per cent of their wages, and the owners duplicated the amount. I feel that in this stress the American miner might also give some help for the suffering children of Belgium, and it was with a feeling of peculiar satisfaction that the first gentleman who rang me up was a miner who said, 'My assessment is about $100,000.'" —HERBERT HOOVER, before the Rocky Mountain Club. SEND FUNDS LARGE OR SMALL To W. B. THOMPSON, Treasurer, 65 West 44th Street, New York City [small printer's or union mark, lower right: illegible]
All lettering including the boxed Hoover quotation is legible in the larger scan; the small mark at the lower right is not. The percentage in '10%' is printed as a small raised sign.
