Forensic Research Archive of Manipulation and Exploitation
Ring It Again: Buy a United States Government Bond of the Second Liberty Loan of 1917, 1917 US poster: The cracked Liberty

Ring It Again: Buy a United States Government Bond of the Second Liberty Loan of 1917

The cracked Liberty Bell hangs above the headline 'Ring it again', with the Second Liberty Loan of 1917 named in large letters beneath. The bell's historical association with liberty is attached to the bond, and the closing line pairs two motives: 'Help Your Country and Yourself'.

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1917
Period
First World War
Made by
U.S. Treasury Department (Second Liberty Loan campaign)
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War I
Regime
Wilson administration
Leader
Woodrow Wilson
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights
NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (Second Liberty Loan campaign). National Archives and Records Administration, 4-P-239.

Text on the object

Original (English) · read from the image, not independently checked

Ring it again
BUY A
United States Government Bond of the
SECOND
LIBERTY LOAN
of 1917
Help Your Country and Yourself

Inscription on the bell, partly legible: 'PROCLAIM LIBERTY THROUGHOUT ALL THE LAND', 'ORDER OF THE ASSEMBLY OF THE PROVINCE OF [illegible]', 'PASS AND STOW PHILADA MDCCLIII'.

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