Roosevelt in Africa (Selig film advertisement, The Moving Picture World, 30 April 1910)
Trade-paper advertisement headed 'Roosevelt in Africa': Theodore Roosevelt in a pith helmet examines a shotgun beside two other helmeted men, with two spear-bearing African men in shadow behind. An inset boasts 'The poster that caused all picturedom to sit up and take notice. 25,000 issued, the biggest order ever placed by a picture manufacturer. Selig did it.' The tell: a famous name and the claim of record numbers are offered in place of any description of the film (transfer, bandwagon).
- Date
- April 30, 1910
- Period
- Pre-1914
- Made by
- Selig Polyscope Company (advertiser); published in The Moving Picture World
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- United States
- Leader
- William Howard Taft
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- The Moving Picture World, 30 April 1910, via Wikimedia Commons, retrieved October 2, 2026
- Rights
- Public domain: published 1910 (before 1931); Commons PD-US-expired
Selig Polyscope Co., advertisement in The Moving Picture World, 30 April 1910, via Wikimedia Commons.
Text on the object
ROOSEVELT IN AFRICA LIC'D BY M.P.P. CO. [small, partly legible] THE POSTER THAT CAUSED ALL PICTUREDOM TO SIT UP AND TAKE NOTICE. 25,000 ISSUED THE BIGGEST ORDER EVER PLACED BY A PICTURE MANUFACTURER. SELIG DID IT COLONEL ROOSEVELT EXAMINING GUN BEFORE BEING PRESENTED TO CHIEF AKAWAHKI.
The inset is partly overprinted by the drawing; 'CAUSED' is partly covered.







