Rx for healthy eyes is good nutrition
Health poster styled as a doctor's prescription pad, with the headline 'Rx for healthy eyes is good nutrition' signed 'I. C. Well, M.D.' and a still life of milk, cheese, egg, carrot, onion, apple, bread and a halved orange. The technique is transfer: the look and authority of a medical prescription are borrowed for a diet message.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- District of Columbia Society for the Prevention of Blindness
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Health, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
District of Columbia Society for the Prevention of Blindness. National Archives and Records Administration, RG 44, 44-PA-1652 (NAID 515319).
Text on the object
Rx for HEALTHY EYES is GOOD NUTRITION by: [signature:] I. C. Well M.D. DISTRICT OF COLUMBIA SOCIETY FOR THE PREVENTION OF BLINDNESS
