Save a Loaf a Week, Help Win the War
A hand slices a loaf of bread on a round board in red and black, above the words 'Save a loaf a week, help win the war' and the issuer's name. The tell is the slogan: a small, concrete household act is joined to the large, unexamined goal of winning the war, with no figures on supply or shortage.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- U.S. Food Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-123.
Text on the object
Save a loaf a week help win the war U.S. FOOD ADMINISTRATION No. 3 THE W. F. POWERS CO.
'No. 3' at lower left and the printer's imprint at lower right are very small but readable on the 2000 px scan (the imprint may be 'THE W. F. POWERS CO.'). A small monogram at upper right is not text and is not transcribed.
