Save by sharing
Rubber-conservation poster: a large close-up drawing of a car's front wheel and worn tire tread above a distant town, under the headline 'Save by Sharing'. The sheet asks drivers to share rides, but the instruction is carried by the slogan and the oversized tire alone. The technique is faint: the word 'sharing' is a positive-value term.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- War Boards, U.S. Department of Agriculture
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, War Boards. National Archives and Records Administration, RG 44, 44-PA-1669 (NAID 515337).
Text on the object
SAVE by SHARING [imprint: WAR BOARDS - UNITED STATES DEPARTMENT OF AGRICULTURE] [imprint: U.S. GOVERNMENT PRINTING OFFICE 1943-O-511746]
