Sarge Knows... a stitch in time saves clothes, 1943 US poster: Painted close-up of a helmeted sergeant with first-class

Sarge Knows... a stitch in time saves clothes

Painted close-up of a helmeted sergeant with first-class chevrons threading a needle to mend a garment, under the headline 'Sarge Knows... a stitch in time saves clothes'. The testimonial is the veteran sergeant's authority; plain-folks is the everyday task of sewing. The footer asks for an hour a week on uniform upkeep.

Propaganda techniques used in this poster

Date
1943
Made by
U.S. Army Conservation Program (artist Ronald McLeod)
Region
North America
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Own forces
Purpose
Mobilize or secure compliance
Themes
War and the military, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Army Conservation Program. National Archives and Records Administration, RG 44, 44-PA-1667 (NAID 515335).

Text on the object

Original (English) · read from the image, not independently checked

SARGE KNOWS...
a stitch in time saves clothes
USE AN HOUR A WEEK FOR UNIFORM UPKEEP!
[signature:] RONALD McLEOD
[patch on shirt, partly hidden:] [illegible]DWICK'S ... [illegible]ENDING
U.S. ARMY SAVE CONSERVATION PROGRAM
ARMY CONSERVATION PROJECT NO. 55-Q-20
[imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943-O-565181