Content note: Cartoon caricatures of Germany (spiked helmet, hammer at an anvil) and Austria as labourers, issued as printed. This object is shown as it was published. Why
Saving Daylight! Set the Clock Ahead One Hour and Win the War!
A cartoon Uncle Sam stretches awake in bed while through the window caricatured figures labelled Germany and Austria already work at a forge in the morning sun, and a soldier-hatted clock labelled 'one hour of extra daylight' stands outside. The text charges that the enemies are already using the extra hour and asks when 'you' will wake up, casting daylight saving as a test of wartime commitment.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- United Cigar Stores Company
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Economy and finance
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
United Cigar Stores Company. National Archives and Records Administration, 4-P-251.
Text on the object
SAVING DAYLIGHT! "SET THE CLOCK AHEAD ONE HOUR AND WIN THE WAR!" [Within the picture:] GERMANY / AUSTRIA / MIDDLE EUROPE / ONE HOUR OF EXTRA DAYLIGHT / U.S. UNCLE SAM, YOUR ENEMIES HAVE BEEN UP AND ARE AT WORK ON THE EXTRA HOUR OF DAYLIGHT -- WHEN WILL YOU WAKE UP ? United Cigar Stores Company (3) [circled number, lower left] [Artist's monogram, right of the picture: illegible]
