Scrap! Will help win. Don't mix it!
Sponsor's scrap-drive sheet: a receding line of labelled bins (copper, aluminum, bronze, brass, rubber, iron, steel, tin and others) beside the words 'Will help win. Don't mix it!' and the company name 'Hein-Werner' on a yellow band. The tell is the vague promise 'will help win'; the sorting instruction is concrete.
Propaganda techniques used in this advertisement
- Date
- 1941
- Period
- Second World War
- Made by
- Hein-Werner (company sponsor); printed by Mandel Engraving Co. & Art Studios, Inc., Milwaukee
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Hein-Werner. National Archives and Records Administration, RG 44, 44-PA-1690 (NAID 515361).
Text on the object
SCRAP! WILL HELP WIN Don't mix it! COPPER ALUMINUM BRONZE BRASS MAGNESIUM RUBBER ZINC NICKEL IRON STEEL LEAD TIN ST[partly hidden] BR[partly hidden] LEAD STEEL LEATHER [further bin labels at the far right illegible] HEIN-WERNER [imprint: COPYRIGHT, [illegible] MANDEL ENGRAVING CO. & ART STUDIOS, INC., MILWAUKEE, WIS.] [imprint: LITHO IN U. S. A.]
