Content note: Display-prop sheet includes a sword driven into a globe with dripping red-style marks and a burned-farmhouse silhouette. This object is shown as it was published. Why
Sears standard war window properties
Photograph of a sheet of cut-out window-display props: a raised fist with a 'U.S.A.' heart tattoo, a sword stabbing a globe, running soldiers and a sailor, a child at play, a Red Cross, a nurse, a junk pile marked 'It's junk to you', and a burned farmhouse silhouette. Soldiers and symbols lend prestige to the sponsor; the sword and ruin props carry the fear appeal.
Propaganda techniques used in this advertisement
- Date
- 1941
- Period
- Second World War
- Made by
- Sears, Roebuck and Co. (store window display kit)
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Sears, Roebuck and Co.. National Archives and Records Administration, RG 44, 44-PA-1692 (NAID 515363).
Text on the object
U.S.A IT'S JUNK TO YOU SEARS STANDARD WAR WINDOW PROPERTIES 7-A
