Shipbuilder's creed for '43
Navy Incentive Division sheet for shipyard workers: a smiling worker in a hard hat with goggles beside a scroll listing four pledges on attendance, time, care and loyalty, ending 'No absentee in '43!'. Plain-folks figure and virtue words (loyal, careful, regular) ask for steady attendance; the footer plays on 'Don't give up the ship' with 'slow' written over 'give'.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Navy Department, Incentive Division (Lutz & Sheinkman, New York)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy Department, Incentive Division. National Archives and Records Administration, RG 44, 44-PA-1733 (NAID 515404).
Text on the object
SHIPBUILDER'S CREED FOR '43 I shall be regular in my attendance remembering that every extra day off is a red letter day for the enemy! I shall be thrifty with my time, giving every working hour 60 minutes! I shall be careful of my work so that no mistake of mine will cause a delay! I shall be loyal to my ship and to my country never forgetting that every launching is a naval victory! NO ABSENTEE IN '43! Don't Give SLOW Up the Ship [imprint: LUTZ & SHEINKMAN, NEW YORK] [imprint: INCENTIVE DIVISION, NAVY DEPARTMENT S-5-11M]
The word 'Give' is struck through in red and 'SLOW' is printed above it; the intended reading is 'Don't Slow Up the Ship'.
