Content note: A shipyard newspaper whose cartoon strip shows the Kaiser as a caricature as issued. This object is shown as it was published. Why
Shipyard Bulletin: The Ship That Jack Built
A newspaper-style bulletin for shipyard workers combines production headlines (launching records, the Hog Island yard) with a cartoon strip in the manner of 'The House That Jack Built' in which Jack, the shipworker, builds ships to sink the Kaiser's U-boats. The tell is the pairing of selected output figures with a cartoon that casts the Kaiser and his submarines as the target of each rivet.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- United States Shipping Board Emergency Fleet Corporation
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Shipping Board Emergency Fleet Corporation. National Archives and Records Administration, 4-P-48.
Text on the object
SHIPYARD BULLETIN Published by the United States Shipping Board Emergency Fleet Corporation for the Shipworkers VOL. 1 PHILADELPHIA, PA., JUNE, 1918 NO. 8 MAY LAUNCHINGS SMASH RECORDS May was the greatest launching month in the history of American shipbuilding. There were 39 steel ships with a total tonnage of 228,750 and 32 wood ships totalling 115,700 tons launched during the month. These launchings exceed the best previous American records and the best English records by many tons. The best year in American shipbuilding before the war was 1901. In May alone, the launchings came within 57,886 tons of the 1901 record. LAY NEW KEEL IN NINETY SECONDS Here's a keel laying performance that should make yards all over the country sit up and take notice. Shipworkers at the plant of the Terry Shipbuilding Corporation in Savannah, Georgia, laid down a new keel the other day within 90 seconds after a ship had left the ways. World's Greatest Shipyard Near Completion Hog Island, the greatest shipyard in the world, is now 80 percent completed. This wonderful plant has been built in little more than 8 months. When finished it will have 50 ways. Of these 33 have been built and the keels for 26 vessels have been laid. Ground was broken for the plant in September. The first keel was laid in February. Tons of material have been used in building Hog Island, including 81,050 wood and 5,000 concrete piles. Employed there are 26,000 men and 650 women. Nearly 8,000 tons of steel have been placed and about 350,000 rivets have been driven. FIRST COMPOSITE SHIP LAUNCHED [… remaining text omitted: body of this article (first composite ship, the 'Red Cloud', launched at Jacksonville, Florida, on May 30) and the whole of 'MAKE NEW STEEL PLACING RECORD' (Hog Island)] [cartoon strip, captions in order:] This is Jack-- This is the ship that Jack built. This is the rat with nasty smirk who tried his best to slow up work on the American ship that Jack built. [balloon:] (in a whisper) Don't work too fast--make der job last yet--pay no attention to der noise aboudt more ships--we should not be in diss war anyhow--etc--etc-- This is the punch right smack in the lunch of the rat who tried to hinder work on the American ship that Jack built. [balloon:] Oo-of! This is the crook that carried the "mon" to pay the rat to slow up work on the American ship that Jack built-- [balloon:] "Nobody suspects me-- I vas so-o-o respectable looking--" This is the secret service man who tied a large tomato can to the foolish crook that paid the rat to slow up work on the American ship that Jack built-- [balloon:] "Keep right on going!" [sign:] TO THE DETENTION CAMP This is the Kaiser full of wind who thinks that he has got Gott skinned. He sent the crook that paid the rat to hinder work on the American ship that Jack built-- [balloon:] "Don't mention it outside, but chust between Me und you, Gott hass not been lifting up to our agr-rr-reement" This is the powder, shot and shell, needed to give the Kaiser-- well, [shells marked:] AEF -- here are the ships at the end of the war, when Kaiser & Co. will be no more! And all of us shout till our throats are sore for the American ships that Jack built. [artist's signature in lettering, lower right of last panel:] HUBERT CHAPIN The ship that Jack built. The SHIPYARD BULLETIN is distributed for posting in the shipyards. Any yard may obtain additional copies from the PUBLICATIONS SECTION, Emergency Fleet Corporation, Philadelphia.
Read from the 2000 px scan. To fit the 4000-character limit the right-hand column article bodies are omitted at a paragraph boundary (marked inline); everything else is transcribed. The cartoon dialogue uses the dialect spellings of the original (e.g. 'der', 'aboudt', 'chust'), kept as printed.







