'Builders! The count is in minutes!' Sobyanin poster
Poster of Moscow mayor Sergei Sobyanin jabbing a finger straight at the viewer above the words 'Builders! The count is in minutes!', placed on the construction site of an infectious-disease hospital in March 2020. The tell is the borrowed format: the direct-address pointing figure of wartime recruitment posters is lent to a civilian construction deadline.
- Date
- March 21, 2020
- Period
- Contemporary
- Made by
- Moscow City Government (Complex of Urban Development Policy and Construction)
- Region
- Eastern Europe and Eurasia
- Country
- Russia
- Medium
- Poster
- Issuer type
- State
- Regime
- Putin Government
- Leader
- Vladimir Putin
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Health, Labor, Home front
- Event
- COVID-19 pandemic
- Techniques
- Transfer
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 29, 2026
- Rights
- CC BY 4.0 (mos.ru terms of use)
Complex of Urban Development Policy and Construction of Moscow (stroi.mos.ru), CC BY 4.0, via Wikimedia Commons.
Text on the object
СТРОИТЕЛИ! СЧЕТ ИДЕТ НА МИНУТЫ!
BUILDERS! THE COUNT IS IN MINUTES!
Skyline silhouettes (a Stalin-era tower and a domed building) and the crowd silhouette are graphics, not text.
