'Builders! The count is in minutes!' Sobyanin poster

'Builders! The count is in minutes!' Sobyanin poster

Poster of Moscow mayor Sergei Sobyanin jabbing a finger straight at the viewer above the words 'Builders! The count is in minutes!', placed on the construction site of an infectious-disease hospital in March 2020. The tell is the borrowed format: the direct-address pointing figure of wartime recruitment posters is lent to a civilian construction deadline.

Date
March 21, 2020
Period
Contemporary
Made by
Moscow City Government (Complex of Urban Development Policy and Construction)
Region
Eastern Europe and Eurasia
Country
Russia
Medium
Poster
Issuer type
State
Regime
Putin Government
Leader
Vladimir Putin
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Health, Labor, Home front
Event
COVID-19 pandemic
Techniques
Transfer
Source
Identified Openly sourced: the speaker is who they say they are
Source
Wikimedia Commons, retrieved September 29, 2026
Rights
CC BY 4.0 (mos.ru terms of use)
Complex of Urban Development Policy and Construction of Moscow (stroi.mos.ru), CC BY 4.0, via Wikimedia Commons.

Text on the object

Original (Russian) · read from the image, not independently checked

СТРОИТЕЛИ!

СЧЕТ ИДЕТ НА МИНУТЫ!

English translation (machine translation by Claude, not verified by a fluent reader)

BUILDERS!

THE COUNT IS IN MINUTES!

Skyline silhouettes (a Stalin-era tower and a domed building) and the crowd silhouette are graphics, not text.