'Builders! The count is in minutes!' Sobyanin poster
Poster of Moscow mayor Sergei Sobyanin jabbing a finger straight at the viewer above the words 'Builders! The count is in minutes!', placed on the construction site of an infectious-disease hospital in March 2020. The tell is the borrowed format: the direct-address pointing figure of wartime recruitment posters is lent to a civilian construction deadline.
Propaganda techniques used in this poster
- Date
- March 21, 2020
- Period
- Contemporary
- Made by
- Moscow City Government (Complex of Urban Development Policy and Construction)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
- Region
- Eastern Europe and Eurasia
- Country
- Russia
- Medium
- Poster
- Issuer type
- State
- Regime
- Putin Government
- Leader
- Vladimir Putin
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Health, Labor, Home front
- Event
- COVID-19 pandemic
- Leader
- Vladimir Putin
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 29, 2026
- Rights
- CC BY 4.0 (mos.ru terms of use)
Complex of Urban Development Policy and Construction of Moscow (stroi.mos.ru), CC BY 4.0, via Wikimedia Commons.
Text on the object
Original (Russian) · read from the image, not independently checked
СТРОИТЕЛИ! СЧЕТ ИДЕТ НА МИНУТЫ!
BUILDERS! THE COUNT IS IN MINUTES!
Skyline silhouettes (a Stalin-era tower and a domed building) and the crowd silhouette are graphics, not text.
