Soldier - Take care of your G.I. and it will take care of you
A grinning corporal with a rifle and a raised thumb stands before an inset picture of a soldier firing a machine gun captioned 'Save like you can fight'. The headline plays on 'G.I.' as both soldier and issued gear. The tell is plain-folks: a friendly peer figure delivers the conservation order to troops.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army Conservation Program (SAVE), Army Conservation Project No. 11-P-5; artist Albert Dorne
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army Conservation Program. National Archives and Records Administration, RG 44, 44-PA-1775 (NAID 515448).
Text on the object
SOLDIER— TAKE CARE OF YOUR G.I. SAVE like You can FIGHT —AND IT WILL TAKE CARE —OF YOU U·S·ARMY SAVE CONSERVATION PROGRAM [signature:] ALBERT DORNE ARMY CONSERVATION PROJECT NO. 11-P-5 [imprint:] ☆ U.S. GOVERNMENT PRINTING OFFICE : 1943—O—553878 [last digits partly illegible]
